Lecturer
Thomas Lauiner is an experienced expert in business education, training and organizational development. As Director of the Business Professionals Network (BPN) office in Kyrgyzstan, he manages programs aimed at strengthening entrepreneurship and supporting economic growth. He provides practical workshops and coaching on business fundamentals, financial management, marketing, leadership, strategic planning and conflict resolution.
Thomas' career began in the chemical engineering field, which provided him with a strong analytical background. He later worked as a teacher and was actively involved in educational and community projects.
He has held senior positions in education, health and public service: he headed a language school, coordinated a large social institution with 100 employees and 80+ clients, and organized complex migration and asylum processes at cantonal level.
Thomas holds the highest federal diploma in the management of social and medical-social institutions, a certificate in gerontology and a teaching qualification. He has extensive experience in the design and delivery of training programs, workshops and strategic consultations.
Core Competencies:
As an experienced coach and trainer, Thomas Lauiner helps entrepreneurs and organizations successfully meet challenges and achieve sustainable success.
Coach: Thomas Lauwiner**
In today's world, the companies that win are those that deeply understand their customers, know how to stand out in the market, and create products that people want to buy. The Marketing seminar with Thomas Lauwiner is a practical course based on real-life examples from small and medium-sized businesses, focused on results and sales growth.
This training will help entrepreneurs, managers, and marketers learn how to build systematic marketing—not chaotic, not "head-on," but strategic, based on understanding the audience and correctly positioning the product.
What is marketing in small business (and what it is not)
How marketing, sales, and product are connected
Why marketing begins with analysis rather than advertising
Understanding the market: volume, trends, threats
Methods of analyzing competitors in small business
How to stand out even in a saturated market
Defining the target audience
Customer psychology: how they make choices
Creating buyer personas
What pains and motivations influence the decision to buy
How to create positioning that customers understand
"Why should we choose you?" — the key marketing question
Formation of USP (unique selling proposition)
How to turn your business strengths into value for the customer
Offline and online promotion tools
How to choose working channels for small businesses
Content strategy and building trust
How to work with recommendations and word of mouth
Why retention is more profitable than acquisition
Returns system: how to ensure that customers come back again
Key elements of quality service
Building long-term relationships with customers
How to measure marketing effectiveness
KPIs and metrics that entrepreneurs can understand
How to track results without complex analytics
Duration: 3 days
Methodology: Swiss BPN business training standards
Format:
real examples and case studies
group work
business analysis of participants
tasks for applying tools in your company
Please register for this course below or log in to view the course files.