Contents: • Communication and persuasion: how we listen, how we interpret body language, and how to ask the right questions; verbal and nonverbal communication; • Strategies and tactics, various negotiation styles; • Mirroring techniques in negotiations; • Negotiation preparation, data gathering, and market research; • Negotiation planning, considering all possible options to achieve the goal (BATNA, WATNA, ZOPA); • Practical negotiation simulations: role-playing exercises based on real-life scenarios, involving various business roles and negotiating with a partner, which helps develop understanding and skills. • The “anchor” effect in negotiations; • Cross-cultural negotiations: business negotiations in the context of globalization, communicating with partners from different cultures.